NEXA MARKETING GROUP
Paid Ads Management Services
At Nexa Marketing, we provide business centred, performance based Paid Media Ads Management designed to help small businesses grow with confidence. From Google Ads and Meta Ads to LinkedIn Ads, we manage paid campaigns that are built to drive meaningful results with a fullproof strategy designed to target a wide variety of potential customers and existing customers.
If you’ve tried paid advertising before and felt unsure whether it was working, you’re not alone. Many businesses invest in ads without clear direction and planning. To be able to get a return on investment you need a marketer with a clear understanding of your business, your target audience and someone who has an in depth knowledge of paid media.
What Is Paid Media Management?
Let’s start with what paid media is first. Paid media is sponsored content designed to get in front of your target audience with clear messaging and branding, with the aim of bringing in new business but also raising awareness of your business within your market.
Paid media services are essentially the practice of creating an ads plan and strategy that is aligned with your business goals, whether that’s generating leads, driving sales, or increasing brand visibility. The next stage is to design creatives that are effective for target audiences and ad copy that resonates with ideal customers. The final step is to ensure that the audience targeting is effective. The final key to success is budget management, making sure that the correct amount of money is being invested into the ads at the right stage of the plan.
The consistent management of the ads is essential to a successful ads campaign. This involves ads budget management, audience building, ensuring creatives and copy are as effective as possible and match what the target audience requires.
Platforms We Manage
Google Ads Management Services
Nexa Marketing will set up and manage Search, Performance Max, Demand Gen, Remarketing, and performance-focused campaigns designed to target all areas of the marketing funnel. Google Ads are essential when it comes to running successful ads and are an effective way of appearing in front of your ideal target audience.
Google enables you to use their full range of networks, such as their display network which includes the likes of YouTube and Gmail.
Youtube targeting is very granular but will require a good creative eye and reasonably high budgets for the ads to be effective.
Gmail ads are highly effective as they can be more personalised and spread brand awareness or be more conversion led.
Meta Ads Management Services
Meta Ads (Facebook & Instagram) – visual, audience-driven campaigns to build awareness, get brand engagement, and drive conversions. These ads are ideal for B2C businesses and can be utilised across a wide range of industries. These ads can also be highly targeted and tap into a large market of potential customers. Meta is an ideal way to get your business more brand awareness and has proven to be effective in selling a product or service.
With Meta you have options for utilising both Facebook and/or Instagram for your ads. Enabling you to put ads on their ‘Reels’ platform which had over 33 million users towards the end of 2025. This is a wide reaching audience which are predominantly of a younger generation.
LinkedIn Ads Management Services
Highly targeted B2B ads to get both brand engagement among professionals and drive conversions with specific audience targeting.
Linkedin is ideal for your business to be able to drive conversions with very specific targeting such as job title, company industry and company size. Plus a whole host of other options. Although it may be considered more expensive to run these ads, is is essential for B2B businesses to be on Linkedin.
Which suits you best, Linkedin, Google or Meta? Google is targeted at people with specific search intent whilst allowing you to be both broad or specific with search term targeting and you can utilise their display network. Linkedin is highly targeted for B2B businesses and offers creative flexibility too. Meta is more for your B2C audiences and whilst the targeting isn’t as specific as Linkedin, third party tools can integrate more easily with it.
Each platform serves a different purpose and our focus will always be to ensure that you are utilising the correct platforms based on your service or product.
Our Paid Media Management Services
Our paid ads management services are flexible and tailored to your needs. Whether you’re launching your first campaign or looking to improve existing performance, we provide clear, structured support.
Our services include:
- Paid media strategy development – defining objectives, audiences, and KPIs and showcasing how each platform may suit your business’ needs.
- Campaign setup and structuring – the setup, structuring and planning of paid media campaigns.
- Ad creative and messaging guidance – designing ad graphics and creating engaging messaging to ensure ad effectiveness.
- Ongoing optimisation and testing – checking lead quality and refining audience targeting based on data gathered from campaigns.
- Transparent reporting and insights – clear reporting that shows where ads are performing well and where improvements can be made.
We actively manage and optimise campaigns, all strategy decisions are based on real life experience and what we have seen success with. We don’t recommend strategies that we haven’t seen work in the real world.
Experience You Can Trust
What sets Nexa Marketing apart is our breadth of experience. We’ve worked agency-side, managing multiple client accounts across a wide range of industries, and in-house, steering paid media strategy within a multi-billion-pound organisation.
This gives us a strong understanding of both performance marketing and broader business objectives. We know how paid media fits alongside SEO, user experience, content creation, and conversion optimisation, ensuring your campaigns support your wider digital strategy rather than operating in isolation.
Why Paid Media With Nexa Marketing Works
Small businesses don’t need more complexity — they need clarity and results. When you work with Nexa Marketing, you benefit from:
- A strategic, data-led approach to paid advertising
- Honest advice on budgets, platforms, and expectations
- Cross-channel thinking that improves overall performance
- Clear communication without jargon
- A partner who understands both growth and efficiency
We are solely focused on performance statistics that will benefit your business and not metrics that have little meaning.
Paid Media That Grows With Your Business
Paid advertising should evolve as your business grows. Our paid media ads management is designed to scale with you — adapting strategies, refining audiences, and improving efficiency over time. We understand how difficult it is to make the jump into investing in paid media campaigns as a business. We’re here to make this move as seamless as possible.
Whether you need ongoing management or support building a solid paid media foundation, we’ll meet you where you are and help you move forward with confidence.
Frequently Asked Questions On Paid Ads Management
The minimum budget you can have as a starting point for Google Ads would be £5 per day. For Meta Ads it is similar to Google Ads, around £5. Linkedin is more expensive to run at £10 per day. These are minimums however, the recommended amounts for a successful campaign are higher. This would depend on goals for the ads campaigns and the forecasting that comes alongside that. In addition the research on the cost per click of search keywords for Google and also industry cost per click for platforms such as Meta.
Yes, we will do an audit of the existing account to see where changes can be made to increase performance, including looking at the key platform metrics to determine which changes need to be made. Each platform has it’s nuances for setup changes, for example checking on location targeting, keyword match type and negative keyword lists for Google. The next step will be to make these amendments and recommend budgets and any ad creative changes. We then continue to build performance through ongoing management of ads campaigns.
This is dependent on your business goals and the industry you are in. If you are in a B2B space, Linkedin and Google are the route forwards. If you provide a high end service to business owners or csuite business personnel then Linkedin is for you. If you provide a B2C product or service then you will likely be looking at Meta and Google. Google is the primary space for ads, but research will dictate whether to choose this avenue.
Paid Media isn’t simply just a tap that is turned off or on. There are some key factors that play into the time taken to get results, some of these are: Budget, the bigger the budget the more options we have and the quicker we can exit the learning phase. The learning phase also has an impact, you can’t have a conversion based strategy without the platform having built up data. The industry you’re in also plays a part, this impacts search volumes and cost per click. Sometimes the results can take 2 to 3 months, sometimes longer.
The ads budget will be paid for by yourselves, there will also be an ads management fee on top of this which will be discussed when you decide which platforms you want to use.
Yes, we can. With extensive design and ads experience across various different industries we can create the ad graphics. We will have discussions about what we require to create these and give you mock up examples of what we are looking to set live. We always want your input on how the creatives look from a brand perspective whilst utilising our knowledge on what audiences respond well to.
This really depends on your industry, budget and the campaign types that you are looking to use within the account. The primary thought for a Google Ads campaign is the cost per click of keywords and the volume of these selected keywords. The higher the cost per click, the less clicks you can get within a campaign, so choosing which keywords to target is essential to budget management. The simple answer to this is that if you want a good ROI, you need to invest budget.
Yes you can, video is notoriously high performing for Paid Ads. It is a cross channel ad format that works really well for Google Ads, Meta Ads, Linkedin Ads and TikTok Ads. These visuals can help build brand awareness primarily but have also been known to significantly contribute to conversions, either immediately or further down the line.
Let’s Make Your Ad Spend Work Harder
If you’re ready to get more from your paid advertising, Nexa Marketing is here to help. We’ll work with you to build and manage campaigns that are strategic, transparent, and focused on results.
Book a meeting today to discuss how our Paid Media Ads Management services can help your business grow.
Nexa Marketing 