SEO Services

An SEO Company should provide you with a service that is tailored to your business goals, the aim being to improve website visibility, keyword ranking and increase organic traffic. The company you partner with to improve your SEO performance should be a forward thinking and progressive, they should be keeping up to date with market changes and developments and be able to apply these to marketing strategies.

One other essential area to look at when choosing who to partner with is prior results. They should be able to demonstrate that their practices work in real life scenarios and that businesses have benefitted from their SEO knowledge and strategies.

They should also be able to show how they report on KPI’s, the agency should also be able to explain what these KPI’s are and how they are applicable to your business and what benefit they have. Their should also be a dedicated manager for the campaign who you can report to.

Choosing an SEO company or agency isn’t an easy decision, there are a lot of questions that come into consideration when deciding which company to move forwards with. The company should be able to demonstrate competence and previous results whilst also being able to show their process for the creation and ongoing management of an SEO based marketing campaign. The marketers running the campaign should be able to clearly explain their process and the evidence behind choosing any given method.

A lot is also made about choosing a company close to your business. In this day and age that doesn’t have to dictate who you decide to work with. Our business is an online based company who work via meetings on Zoom. We believe that collaboration is important, but also that location shouldn’t restrict who you can work with and be detrimental to marketing success for your business.

There are some telling signs that an SEO agencies are either not telling the truth or do not have the ability to provide evidence of previous results. If an agency is making guarantees that you’ll rank number 1 on Google for each search term they are most likely trying to sell a dream, it isn’t that simple.

Another clear sign that an agency is trying to bring you on board at all costs is if they won’t disclose their methods behind campaigns. If they rely on spammy backlinks from toxic websites or breaking search engine policies the company will likely avoid disclosing how they get quality performance. Whilst some of these methods may get short term performance, their is a high chance that there will be a long term negative impact of these methods.

Something to always look for in an SEO agency is the KPI’s they focus on and how they report on these. If there aren’t clear and concise plans on how they will report performance back to you then the probably don’t have a plan for this.

Starting SEO campaigns for a business isn’t a simple process, it does require a specialist knowledge of a few different areas. You will almost certainly need the following: Knowledge of your business and business goals, industry knowledge, an audit of your current organic position, keyword research and a plan for how to implement it, a plan for backlinking and internal linking and understanding of other backend practices such as alt text. Without this knowledge it can be difficult to build the foundations for these campaigns, it is important to have a specialist to inform these decisions and lead the strategy.

The end goal of the seo campaign is to create a sustainable long term plan that will grow website traffic and in turn business. You will also need seo marketing tools to enable you to do an initial audit and also to plan which keywords to use and what the volumes and difficulties of these keywords are. This information also informs us of user intent and what the motives are behind different search terms.