NEXA MARKETING GROUP
User Experience and Conversion Rate Optimisation
Let’s be honest, we’ve all visited websites where we have encountered a whole host of issues. Whether it’s frustration over what action to take next, lack of clarity on products or services or slow load speed that leads us to go to another website. All of these components play an individual and combined part in how a potential customer can feel about your company.
Nexa Marketing ensure that through expert User Experience (UX) and Conversion Rate Optimisation (CRO) services ensure you can engage your ideal customer at the right time and use best practice to bring users through a journey on your website.
If you’re struggling to get enquiries or sales from your website, you’re not alone. Many business owners invest time and money into marketing but still feel unsure as to why their site isn’t performing. That’s where we come in. Our extensive experience helps you to understand what’s working, what’s not, and how to fix it.
What Is User Experience & Conversion Optimisation?
User experience design focuses on how people interact with your website including key areas such as how easy it is to navigate, how fast it loads, and whether it clearly communicates what you do. Conversion rate optimisation is about improving the percentage of visitors who take the right steps to get through the buying journey, whether that’s clicking through from service pages to booking pages or having a clear way of allowing someone to call the business through the website.
When combined, UX and CRO principles can allow your website to flourish. With the right structure, messaging, and layout, you can guide visitors naturally towards buying from your business without users feeling like they are being pushed into making a decision.
Our approach goes beyond guesswork. We use research, testing, and analytics to make informed improvements that enhance both the user journey and increase lead generation.
Our User Experience & Conversion Rate Optimisation Services
Every website is different, which means every solution should be too. At Nexa Marketing, we offer bespoke UX and CRO services tailored to your ideal customer, goals, and budget.
Our services include:
- User Experience Audits – uncovering the real issues preventing visitors from engaging or converting and a detailed plan of how these issues will be fixed. We will give you clarity on any amendments we are looking to make on your website.
- Conversion Rate Optimisation Testing – using A/B testing and data analysis to refine page layouts, headlines, and calls-to-action. We will test variations of certain elements on your website. Whether it’s a call to action or an FAQ’s section, we can tailored versions of these to different ideal customers.
- Customer Journey Mapping – understanding how users move through your site and identifying where they drop off. It’s fine and well having users converting, but there is still a percentage of users that don’t. We want to find our where these potential customers drop off your website.
- Landing page optimisation – improving key pages to boost performance from SEO and paid ads. One area that is sometimes overlooked is relevancy, this is critical for your ads not just on the website but within the platforms themselves.
- Website redesign consultancy – ensuring your redesign improves conversions without harming your existing search visibility. We will give you suggestions on how to improve your website without implementation. You can either choose to implement these with us or use the recommendations and implement them yourselves.
We believe in clarity. You’ll always understand the reasoning behind every recommendation and the impact it will have on your website going forwards.
Why Choose Nexa Marketing
With extensive in-house and agency experience, including leading marketing campaigns across various industries and directing paid media activity for a multi-billion-pound automotive company, Nexa Marketing brings a deep understanding of how UX, CRO, and digital marketing work together as a collective.
Unlike many agencies that treat UX as a design add-on, we see it as the foundation of all successful online marketing. A well-structured, conversion-focused site enhances your SEO, supports your paid advertising, and strengthens your brand credibility and reputation. It also ensures users are able to take the right actions on your website.
For small business owners who feel overwhelmed or unsure where to start, we simplify the process. We translate complex concepts into actionable steps — helping you feel confident about how your website can support your business growth.
There are a few tools that can be used for website user experience. The tool which will give a basic level of data which is free and still has capabilities to shape user journeys is Google Analytics 4. You will be able to interpret data such as time spent on specific pages, page bounce rates and you can also map where users have dropped off the website. The second tool that can be used which has a different data set is Hotjar, this provides heatmaps to show where users click, spend time on certain areas of a page and is more about user behaviour and what users do as a collective on your website.
Our first step for this would be to do a speed test and test the authenticity of your website content, which is essentially how much of your content is different from other websites. These two checks would be done using PageSpeed Insights and Siteliner. After this, the next step is to do a full website UX audit. The focus of this is much more in depth, using our experience to pinpoint where changes can be made on your site. These can include the likes of changing CTA placement, CTA language, navigation quality and even branding. This would then be presented and an next steps agreed. The final step is implementation.
Whilst these two areas can be seen under the same umbrella there are some stark differences. UX focuses more on the functionality of website where as UI is more about the visuals aspects of a website. When auditing the UX aspects of a website we would look at the user journey, namely how you can bring someone from initially looking at your website to becoming a lead. UI is more about how your website looks, essentially whether the interface reflects your branding.
It can vary with different marketing agencies, with us it is a simple £500 flat fee for the audit. There is additional cost for the changes off the back of the audit, but these don’t need to be done by ourselves.
The Benefits of Investing in UX & CRO
When you invest in professional UX and CRO services, you’re not just tweaking visuals — you’re investing in a website that provides the perfect platform for measurable growth. Businesses that prioritise user experience typically see higher conversion rates, better engagement, and improved customer satisfaction.
With Nexa Marketing, you’ll gain:
- A data-driven understanding of your users’ behaviour and how this can change your website for the better.
- A smoother, more engaging website experience for your ideal customer. This improves product or service clarity and business reputation.
- Increased enquiries, sales, or bookings with users making contact with you having more clarity. Thus making the sales conversations easier.
- Better alignment between your website design, SEO strategy, and digital advertising.
- Continuous improvements that keep your business competitive online.
The result? A website that not only attracts visitors but also convinces them to take action.
Let’s Optimise Your Website for Growth
If your website isn’t delivering the results you want, it’s time to make every click count. At Nexa Marketing, we can help you understand why your site isn’t converting and what needs to change.
Our UK-wide User Experience and Conversion Rate Optimisation services are designed to help small businesses like yours build trust, boost visibility, and drive results.
Book a meeting today to discover how Nexa Marketing can transform your website into a high-performing, customer-focused platform that works as hard as you do.
Nexa Marketing 